The Formation of Competitive Advantages of Creative Space: the Case of "Sevkabel Port" Project

Student: Shatunova Mariia

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2019

Creativity has been described as the major competitive advantage in the postindustrial countries. Creative hubs have become familiar spaces for citizens. Researcher reflects on the competitive advantage of creative hubs. Case study method of creative cluster “Sevkabel Port” in Saint-Petersburg (Russia) was chosen. The analysis is based on the poll and interviews with residents. It showed the synergy of unique area where Sevkabel is located and its management company who discovered the potential of the place. Key words: creative hubs, creative clusters, competitive advantages.

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