Up-to-Date Innovative & Universal Web-Service Advertisment Company

My graduation project consists of two parts - the Book (Visual Research) "ESKETIT. Fashion and Style of the Newest Generation" and the advertising campaign of the universal search service. The book introduces the reader to the cultural phenomena and style of Generation Z, people born after 1995. From an early age, Gen Z kids had free access to the internet, which played a big part in their behavior. The style of the book is due to the total penetration of digital technologies in the lives of people, especially young people. Social networks and the Internet are a very important part of the interaction of representatives of the new generation. The search service for which an ad campaign is created is called the Communications Operator. This service deals exclusively with the search of people. Service finds a connection for the user with the person he needs. The campaign is largely aimed at young people who do not want to waste time and effort on finding people. For the user of the Communications Operator, the most important thing is to get the contact information of a person quickly, without much effort - “in one click”. The advertising campaign of the service includes outdoor advertising, a poster campaign, videos for various platforms, advertising on the network, and a special project, Point of Communication. The user of the service who found the person he needs can make an appointment with him in one of the Points of Communication located throughout the city. The Communications Operator is a new Internet service, honed on a very fast and easy search for contacts for creativity, study, work, communication. OS brand mission: to simplify and facilitate communications and contacts between people as much as possible.