Effective Channels to Communicate Corporate Culture

The present study researches the issue of interconnection between two phenomena: internal communications and their integral role in the transmission of corporate culture in modern business settings. Our investigation aimed to reveal how internal channels should effectively communicate organizational culture, based on the data received from the theoretical background and the analyzed case of a real company. We examined the corresponding literature and revealed the nonparallel exploration of the concepts of internal communications and corporate culture. As a consequence, some organizations do not recognize the significance of both notions. To disseminate ideas of an overall mentality, companies need suitable and trustworthy channels which will regularly transmit it. In terms of it we described both interpersonal and electronic tools which constitute the basis of internal communications. In parallel with the theoretical analysis, we conducted the investigation of a real company to find out the real state of affairs in practice. With the help of the exploratory case study, the research was divided into the analysis of the company’s context and following semi-structured interviews and questionnaires among employees. Based on the received responses, we concluded that the explicit organizational culture of the studied company is communicated through its unique combination of internal tools. Although the dominance of digitalization is evident, both types of channels cannot exist without each other. Finally, we can assert that each company should possess its set of internal channels in correspondence with organizational specifics which will nurture overall corporate culture.