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Brand Creation of a Space Dream for the Youth.

Student: Paramonova Polina

Supervisor: Elena Kitaeva

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 10

Year of Graduation: 2019

Everyone understand, that design plays a huge role in forming not only a good taste and a mass visual language, but also it forms the person (its interests, aspirations, inner world). The purpose of my work was to create a space brand for children. It is important to impress and inspire children and adolescents with the idea of ​​space. Non-standard souvenirs, visual research, printed materials and video clips created as part of the diploma project will enable viewers to become interested in space, immerse themselves in the subject and even begin to study the history of the country from a new, rather unexpected side. It is important to focus on children, because they are a new generation, our future. The new brand can be spread, forming the image of young person who is intelligent, interested in space discoveries, astronomy. "My Cosmos" can claim to create the image of not only an individual, but a whole generation, and even the image of space in Russia. Thus, this project has a share of uniqueness and can be useful. Creating a new brand on the topic of space can make a significant contribution to culture.

Full text (added May 14, 2019)

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