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Project management for the development of new products

ФИО студента: Arkadiy Arakelov

Руководитель: Igor Tsarkov

Кампус/факультет: Graduate School of Business

Программа: Management (Bachelor)

Год защиты: 2019

According to rapidly changing consumers’ preferences on the FMCG market companies operating on it need to develop new products that can meet the new desires of buyers. The research is devoted to analysis of the current policy for NPD projects implementation in the organization "Unilever", study of its business processes, identification of existing problem areas with the formation of recommendations for their elimination. The result of the work is the developed model for the implementation of NPD projects, taking into account the peculiarities of the company and performance sphere.

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