«The Korean Wave» in Russia: K-pop in Perception of International Audience

Student: Polianinova Iana

Educational Programme: Media Management (Master)

Final Grade: 7

Year of Graduation: 2019

This thesis explores the phenomenon of the "Korean wave" in Russia and in the World; the definition of the main factors of its success and it's audience in Russia. The are 3 hypotheses: 1. K-pop audience in Russia are young people aged13-20, women, who love music. 2. The massive spread oh phenomenon of the "Korean wave" in Russia is due to the fan practices of Russian population, because Russian fans create online communities and fan accounts in social media. 3. The interest to Korean music, films and TV-series stimulates interest in Korean culture in general. To achieve the goal of this thesis, we use qualitative and quantitative research methods, which are presented in the form of statistical and thematic analysis of social media, mass online survey and in-depth interviews with k-pop fans.

Full text (added May 14, 2019)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses