• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

The Evolution of Organizational Design of Russian Media Holdings

Student: Mariia Mitasheva

Supervisor: Ilya Kiriya

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Management (Master)

Year of Graduation: 2019

In the graduation project an attempt was made to analyze how the organizational design of Russian media holdings is transformed under the influence of technology. This paper reviews the main approaches to the understanding of organizational design, describes the influence of the company's structure on its effectiveness, and identifies features of media company design. Besides, the mechanisms and stages of introducing modern technologies in the media environment are described, trends in the influence of IT on organizational design are defined, structural transformations in the conditions of digitalization are considered. Also using the case study method based on information obtained through expert interviews with top management of companies and data from open sources, the transformation of the organizational structure in Russian media holdings is analyzed using the example of Banki.ru, Rumedia and VGTRK. The study was able to confirm the hypothesis that the relationship between technological progress and the organizational design of media holdings exists. The more automated the processes of creating a media product become, the fewer elements and connections are needed to form the organizational structure of a company.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses