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Repositioning Development for Elle Girl Magazine

Student: Esma Ebnu

Supervisor: Ilya Kiriya

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Management (Master)

Year of Graduation: 2019

This work is devoted to the development of positioning of Elle Girl magazine. The theoretical part of the work deals with scientific approaches and concepts on the topic of media marketing, media management and positioning. In the practical part, SWOT and PEST analyses were conducted, as well as a quantitative survey among the target audience of the magazine. As a result, the hypothesis that the current positioning of Elle Girl magazine does not meet the needs of the target audience and market trends was confirmed. In the course of the study, a new positioning was developed.

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