Motivation of Adolescents for Consuming Snacks

The study attempts to show that motivation influences consumer’s behavior especially making decision to buy the product, however, motivation is not fully understood by a human. Therefore, when professionals from marketing field study motivation thoroughly, they are able to assist companies to use specific techniques for motivating consumers. The study is aimed at identifying motivation factors of consumer-teenager while purchasing snacks. The stated objectives are achieved by selected methods such as Reiss motivation profile, Rokeach’s test and SPSS analysis, they help to understand consumer behavior better: their values, motives, internal determinants of behavior. Needs of consumers initiate the motivational process. The main motives to purchase are customers’ habits, needs, values which describe consumer lifestyle. These revealed factors provide useful information about how effectively companies can fulfill people’s relevant needs and how build a marketing program for attracting and keeping customers in a better way. Survey results and conducting segmentation consumers-teenagers will be used for more effective provision of services and quality satisfaction of certain segments’ needs at the snack market.