Benefits of the Transmedia Approach in the Implementation of a Social City Project

Student: Dukhan Maria

Educational Programme: Transmedia Production in Digital Industries (Master)

Final Grade: 9

Year of Graduation: 2019

This work is devoted to the experience of creating social urban transmedia projects. In the theoretical note we describe the advantages of transmedia technology in general and for the social theme in particular. We point out an important point in the creation of an urban transmedia project, namely, its interaction with the media space location. The main goal of our work was the development of a transmedia project involving the audience in the preservation and protection of the architectural heritage of Yekaterinburg. This is a highly visible subject in the city and it has great potential for transmedia. We proposed the development of the project "Protecting the city E", which includes 4 extensions that are being implemented at various relevant sites of the city.

Full text (added May 14, 2019)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses