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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Kirill Afanasev
The Regulation of Monetization in the Video Game Industry: the Experience of China and the EU
International Trade Policy
(Master’s programme)
2019
Thus, the intensive development of the gaming industry and the potential adverse impact on Russian consumers of monetization models pose new complex tasks for the government of the Russian Federation to develop methods for regulating monetization models in video games, which are currently not available in Russia, which determines the relevance of the topic of this thesis work.

The object of study is the video game industry.

The subject of the research is monetization models and methods of their regulation used in the video game industry.

The hypothesis of the study - some models of monetization harm their users, so they must be regulated.

The Aim of the course work: to offer recommendations on the development of methods for the regulation of models of monetization of video games in the Russian market of interactive entertainment.

Tasks:

1) Find out what monetization is and where it is applied;

2) Identify the most frequently used models of monetization of video games in the interactive entertainment markets of the People’s Republic of China and the European Union;

3) To study the features and experience in the regulation of video game monetization models in the People's Republic of China and the European Union;

4) Formulate recommendations on the development of methods for regulating the models of monetization of video games in the Russian market of interactive entertainment.

Work structure: introduction, four chapters, conclusion, list of used sources and literature.

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