Creation and Development of a Law Firm Brand

Student: Karplyuk Anna

Faculty: Higher School of Law and Administration

Educational Programme: (Master)

Year of Graduation: 2019

Every day new players appear on the legal services market, and everyone wants to take a leading position in a high competitive environment. To ensure fur-ther growth and successful development, it is not enough to simply produce quali-ty products or services that have consumer value. This is why a law firm should be engaged in the correct positioning and promotion of its own brand. The paper systematizes the theoretical basis for branding, analyzes the mar-ket of legal services and developed the concept of a new brand of a law firm. The paper is of an applied nature and will be useful in creating your own brand law firm.

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