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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anna Karplyuk
Creation and Development of a Law Firm Brand
Лоханов Сергей Сергеевич
2019
Every day new players appear on the legal services market, and everyone wants to take a leading position in a high competitive environment. To ensure fur-ther growth and successful development, it is not enough to simply produce quali-ty products or services that have consumer value. This is why a law firm should be engaged in the correct positioning and promotion of its own brand.

The paper systematizes the theoretical basis for branding, analyzes the mar-ket of legal services and developed the concept of a new brand of a law firm.

The paper is of an applied nature and will be useful in creating your own brand law firm.

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