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  • Formation of a Strategy of Venture Fund-Raising through the Tokenization of User Activity on a Startup Platform which Provides Paid Services

Educational Programme
Final Grade
Year of Graduation
Aleksandr Mukhin
Formation of a Strategy of Venture Fund-Raising through the Tokenization of User Activity on a Startup Platform which Provides Paid Services
(Bachelor’s programme)
Thanks to new technologies, it becomes possible to attract funds to finance specific projects secured by future assets. Tokenization makes it possible to determine the fair value of such assets and attract investments through tokens release on blockchain technology. In this regard, tokenomics becomes an integral part of the preparation for any startup’s investment activity. This paper demonstrates a practical example of the development of tokenomics to finance a startup in the field of medical technology.

The goal of the work is to develop a tokenization model of saved by start-up products user experience, which can confirm the relevance and attractiveness of using tokenization and tokens for raising the investment round.

Tasks: confirm the attractiveness of tokenization as an investment tool; develop the architecture and logic of the investment project; develop a tokenomics model; confirm the attractiveness of the project's token.

In the course of this study, the relevance of using tokenization for solving the problem of attracting investments by projects and startups that can offer, in return, unique and hard-to-divide assets, was justified. We concluded that currently there are a limited number of approaches to the assessment of cryptoassets, which creates difficulties in the development of tokenomics, since there is no proven methodology that is verified on historical data from a large number of different cases. One has to use a symbiosis of opinions and ideas from different researchers and practitioners in order to achieve the goal of the work.

As a result, it turned out that the current value of token, based on the expected value that the token will bring, is equal to 43.14 USD. And a fair price in 2019 for sale tokens is 0.24 USD.

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