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The Value Chain Transformation in an Enterprise in Case of the Economy Digitalization

Student: Zyuzina Anastasia

Supervisor: Pavel V. Malyzhenkov

Faculty: Faculty of Informatics, Mathematics, and Computer Science (HSE Nizhny Novgorod)

Educational Programme: Business Informatics (Master)

Year of Graduation: 2019

The use of new technologies, customer orientation, flexibility and transparency of the main processes - all this is a significant competitive advantage in the modern economy. The concept of “digital economy” is a relatively new and extremely important phenomenon, which is not only economic and political, but also technical progress. This paper is devoted to the study of changes in the value chain in a digital economy. A reference presentation of the digital value chain was compiled, and steps for transition to it were highlighted. Particular attention was paid to manufacturing enterprises, as a type of business with large volumes of "analog" elements. As an example, the enterprise for the production of plywood board was considered - an analysis of the current state was made, measures for digitalization were proposed and the economic efficiency of measures was calculated.

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