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The Impact of the Website Quality on Company Performance

Student: Iuliia Karzhina

Supervisor: Mariya Molodchik

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Final Grade: 8

Year of Graduation: 2019

In view of the rapid development of the digital economy and the growing popularity of electronic commerce, this study aims to explore the relationship between web site content and company performance. In addition, taking into account the fact that a large number of companies in Russia operate in industrial sectors, as well as taking into account modern trends in the development of Internet commerce, the study was based on a sample of 281 Russian companies operating in industrial B2B and B2B + B2C sectors. The web content functions are presented in three groups: e - transaction, e - information, e - communication. The results showed that there is a positive relationship between e - information group and companies performance.

Full text (added May 15, 2019)

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