Social and Cultural Conceptualisation in Translation of Names of English Feature Films

The present paper is devoted to an extensive translation problem associated with the transfer of the names of English-language films in social and cultural aspects. Furthermore, the work describes the definition of the concept used by the translator when working with movie titles. Since nowadays cinema is one of the most popular spheres of worldwide culture, the popularity of the film is largely determined by how great its name. The title is the first object that draws the attention of people. But, unfortunately, very often the Russian version of the name of the film is much inferior to the original one. The title is a certain marketing move that helps to orient the product to obtain a commercial effect, translators, taking care of the material well-being of the film at the box office, often ignore the basic principles of matching the title to the content of the film. Translation of film headings is considered to be one of the most difficult types of cross-language communication, as it requires the translator not only excellent knowledge of languages, but also a creative approach, knowledge of the culture of the target audience. The paper also explores the main translation techniques and transformations used by translators in solving problems.