Discursive Mimicry of Commercial Advertising: Opportunities and Limitations

Student: Shekhovtsova Elizaveta

Supervisor: Olga O. Savelyeva

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

This work is devoted to the study of the discursive mimicry of commercial advertising. The problem of the use of commercial advertising with the discursive mimicry so pressing: this technique in advertising, as a discursive mimicry, performs an informational function and impact function. That is, advertising does not just inform the consumer about the product and its properties, but changes the motives of the target audience, its lifestyle, social attitudes, and creates false hopes and beliefs.

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