Specificity of Branding of Alternative Parties on the Example of Scandinavian Countries

Student: Shorokhova Alina

Faculty: Saint-Petersburg School of Social Sciences

Educational Programme: Political Science (Bachelor)

Year of Graduation: 2019

This research is aimed at seeking for the phenomena of alternative parties in Denmark, Iceland, Sweden and Norway, within the political marketing approach. The concept of branding is analyzed through negative Public Relations which complexity is directed to a political brand formation. The comparative analysis of social-political sphere is conducted in order to define causes of alternative parties’ occurrence. Finally, the evaluation of branding is examined within the criterion of brand effectiveness.

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