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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elizaveta Ponomareva
Men Representations in Contemporary Advertising of Male Brands: Perceptions of the Target Audience
Advertising and Public Relations
(Bachelor’s programme)
2019
This research focuses on the representation of alternative masculinity in advertisements of men's clothing and toilet products and analyzes the reaction of the target audience to this trend. We used interviews to study this problem.

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