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  • The Image of the Mutual Enemy in the Russian Media of the Twenty-first Century in Comparison with the Personal Perception of this Image by Citizens of Different Age Groups

The Image of the Mutual Enemy in the Russian Media of the Twenty-first Century in Comparison with the Personal Perception of this Image by Citizens of Different Age Groups

Student: Redin Vitaliy

Supervisor: Dmitry Evstafiev

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

Today is the day, when the Russian man is no more obsessed with the great will of freedom, because he already has it after the USSR has fallen and now is just a great story of the past. But not only the man is free now by his soul, as it used to be in USSR, moreover in the terms of the speech and action, as the capitalist revolution is rising. Anyway, not only shouldn’t we forget the lesson of the history, especially of twentieth century, but should always keep in our minds as the symbol of such a huge technical revolution. Unfortunately, such a revolution cost a lot for a humanity, while two of the greatest world wars had passed. Furthermore, such an old categories of stereotypes as “the enemy image” is also becoming more and more objectively invisible, while the old enemies are the new friends now. The main purpose of my work is to complete two images of the enemy and compare them to each other. I have carefully examined the phenomena of the tolerances among the modern societies, because the reasons of such is being hold for a long time is quite a unique, moreover interesting question. Also it was prohibited to explore the world of nowadays agenda setting, while among such an internal and external factors as agenda setting and tolerances of societies, the image of the enemy is produced. However, to complete the main task of the work and produce the enemy image, the use of physiognomy is required. But what is more important, to produce such an image, not only the survey should contain the most appropriate questions, but also the different and responsible respondents should take place in it. After all the right actions are completed, it is not only possible for us to compare the image from the Russian media to the results of the survey representation, and name the differences as the similarities, but also get confident about the real results.

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