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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Vyacheslav Asturyan
Internet Memes as a Tool for Advertising and Promotion of Goods and Services
Advertising and Public Relations
(Bachelor’s programme)
2019
With the following paper I am diving deep into research of internet memes phenomena. In a very short period these humorous pictures have absolutely overtaken the Internet. There is a due to brands, we must say, as brands are the ones actively using memes to communicate on the common tongue with their audience.

In this research I use a simulation of the social network feed-scrolling process to test out the impact that using the internet meme format has on brand recall and the ability to remember commercial message.

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