Internet Memes as a Tool for Advertising and Promotion of Goods and Services

Student: Asturyan Vyacheslav

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

With the following paper I am diving deep into research of internet memes phenomena. In a very short period these humorous pictures have absolutely overtaken the Internet. There is a due to brands, we must say, as brands are the ones actively using memes to communicate on the common tongue with their audience. In this research I use a simulation of the social network feed-scrolling process to test out the impact that using the internet meme format has on brand recall and the ability to remember commercial message.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses