Year of Graduation
The Image of Russia in the Spanish Media Space at Present Stage
Advertising and Public Relations
The final qualifying work is devoted to the analysis of the image of Russia in the Spanish media space at the present stage. The world champion in Russia was chosen as the starting point. The modern stage means the period from the beginning of the FIFA World Cup in Russia until the end of August 2018. The image of Russia was compared before the championship, and after it. The purpose of the final qualifying work is to identify the features of the image of Russia as a result of an image campaign to improve the image of the country. The following tasks were set: to study the concept of the image of the country; study the specifics of the modern media space; identify the main myths and stereotypes formed in the English-speaking media space; determine the specifics of the development of Russian-Spanish relations; compare the representation of Russian images before and after the 2018 FIFA World Cup.On the basis of the data obtained through the content analysis of the articles of the most popular Spanish publications, it was found that during and after the World Cup there were less publications about Russia with negative tonality than before the championship. In general, a content-analytical showed that Russia was able to strengthen its competence in the field of country imageology, having managed to form a positive image of the country against the background of a negative context in a short time, by holding such event as the FIFA World Cup in Russia. In the final qualifying work, the author formulated recommendations for further research.