The Marketing Strategy Particularities on Suburban Real Estate Market of the Moscow Region during an Economic Crisis

Student: Bisovka Evgeny

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

The research proposes a new marketing model for the market of countryside real estate in Moscow that would be able to respond to the economic realities of modern Russia and be functioning in the falling market. By critical document analysis, data collection, telephone survey and expert interviewing the model largely based on the digital marketing, in particular performance and mobile marketing has been proven to be the most suitable one.

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