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  • Role of Performance-marketing Tools in the Development of Promotion Strategy of the Mobile Application Market in Financial Segment

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Marya Dremlyuk
Role of Performance-marketing Tools in the Development of Promotion Strategy of the Mobile Application Market in Financial Segment
Advertising and Public Relations
(Bachelor’s programme)
2019
The mobile application market is rapidly developing and gaining more and more publicity. In order to create a popular and competitive product, it is necessary to have a clear understanding of current trends in the development of the market of mobile applications and related promotion channels. Performance-marketing is one of these channels, the role of which it is difficult to overestimate today. The main purpose of this study is to determine the role of performance-marketing in the promotion of products on the mobile applications market.

Keywords: mobile marketing, mobile applications, social network

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