• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
  • HSE University
  • Student Theses
  • Role of Performance-marketing Tools in the Development of Promotion Strategy of the Mobile Application Market in Financial Segment

Role of Performance-marketing Tools in the Development of Promotion Strategy of the Mobile Application Market in Financial Segment

Student: Dremlyuk Marya

Supervisor: Oleg Vlades

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

The mobile application market is rapidly developing and gaining more and more publicity. In order to create a popular and competitive product, it is necessary to have a clear understanding of current trends in the development of the market of mobile applications and related promotion channels. Performance-marketing is one of these channels, the role of which it is difficult to overestimate today. The main purpose of this study is to determine the role of performance-marketing in the promotion of products on the mobile applications market. Keywords: mobile marketing, mobile applications, social network

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses