Year of Graduation
Perception of Advertising Messages in the Field of Investment among Different Groups of Consumers
Advertising and Public Relations
In this paper, was analyzed the perception of advertising messages in the field of investment among different groups of consumers. In the course of the work, an experimental study was conducted. His goal was to determine which characteristics of consumer groups have a higher response to advertising messages. As a result, it was determined that socio-demographic factors have little impact on the response to the advertising message, and the brand trust factor has a greater impact.