Tactile Experience in Digital Communications: How Do Images' Attributes Influence Online Consumer Shopping Behavior

Student: Romanovskaia Alina

Supervisor: Kirill Chmel

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

This review is designed to examine the tactile attributes of photos and its’ effect on consumers behavior by experiment. I study the behavior of active online consumers: women aged 18-25, with higher education, living in Moscow. During the experiment I use a sample of the available cases that will be chosen randomly in the localization of this group of people. The experimented is conducted in two stages the measuring of interacting with photo and answering questions about the experience of interaction to estimate the desire to buy.

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