Year of Graduation
Event-Management in Modern Business Communications
Smart-Marketing: Data, Analysis, Insight
Despite the positive dynamics in most segments of the event industry, in order to remain popular and successful, companies need to adapt as quickly as possible to changing market trends and invest in innovative technologies. Modern consumers are increasingly abandoning template products. Work in the framework of new business models requires new strategic solutions in the field of personnel management from media companies, the speed of innovation, a flexible response to changes in the external environment. The article identifies the key features of event management for various types of business. This work is devoted to the study of event projects among regional representatives of the Kommersant publication and the development of a new format of events. A number of recommendations are presented for event managers based on expert assessments of event managers who can be further applied when implementing event projects.