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The Role of Fans Bloggers in Football Media: An Analysis of the Production and Consumption of Content

Student: Aleksandra Goncharova

Supervisor: Polina Kolozaridi

Faculty: Faculty of Social Sciences

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2019

The purpose of this project is to study the fandom of Russian football fans on the example of FC Spartak: the role of bloggers in the community, as well as the features of the production and consumption of content. We consider such elements of online fandom activity as blogging characteristics, communication features of bloggers and readers, communication capital of bloggers, relationships between bloggers and journalists, as well as the willingness of bloggers to speak out against their concerns. 10 in-depth semi-structured interviews were conducted: 3 bloggers writing about FC Spartak, and 7 readers with experience of regular reading of such blogs.

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