Big Data and Business Analytics: the Case of Automotive Industry

Student: Beylina Elena

Supervisor: Valentina Kuskova

Faculty: International laboratory for Applied Network Research

Educational Programme: Applied Statistics with Network Analysis (Master)

Year of Graduation: 2019

The purpose of this report as a case study is to find out which insights can data tell about the business and how the conducted analysis can be useful for different business departments. The analytics broaden its horizons and it aims to reduce the gap between the lack of knowledge with insights and availability of information. The methods and approaches used in following case studies can support sales and regional teams, marketing and brand teams with their business decisions.

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