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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elena Beylina
Big Data and Business Analytics: the Case of Automotive Industry
2019
The purpose of this report as a case study is to find out which insights can data tell about the business and how the conducted analysis can be useful for different business departments. The analytics broaden its horizons and it aims to reduce the gap between the lack of knowledge with insights and availability of information. The methods and approaches used in following case studies can support sales and regional teams, marketing and brand teams with their business decisions.

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