Identifying Brand Image of Pago Compared to Competitors

Student: Rank Vanessa julia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Global Business (Master)

Year of Graduation: 2019

The branch of fruit juice is very relevant for me because I did a lot of research already during my studies at the University of Bergamo about fruit juices. More in detail I did the final project on that topic. This was one reason why I wanted to dive deeper into this topic and did an internship in a fruit juice company located close to Linz in St. Florian, which is called Eckes-Granini. The corporate group has its´ headquarter in Germany but there are offices all over (mostly) Europe. Each country sells juices under different local brands. So in Austria the main brands of Eckes- Granini are Pago and hohes C for juices, and Yo, which is a famous syrup brand in Austria.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses