• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Camp Clothes Collection and Advertisement Campaign

ФИО студента: Anna Sapunova

Руководитель: Alexandra Kuznetsova

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Design (Bachelor)

Год защиты: 2020

Camp aesthetic is one of controversial and not really understandable concepts. But it is undeniable that camp is bright and memorable. Camp is close to kitsch, but it isn`t. Camp plays with chip from one side and highbrown from other side. It combines something extremely polar and creates spicy cocktail of postmodernism. As we live in this epoch we can't run away from camp, whether we like it or not. But significant part of modern society event doesn't want this aesthetic to disappear, because it already in our blood. We see it everywhere. Even “Once Upon a Time... in Hollywood” can be called camp. Modern trendsetting designers in different spheres uses camp as a tool of controlling viewers minds. And as a customers we like it. We want to be adored by something gorgeous and beautiful. In this work will be shown meaning of camp, areas where it could be found (especially cinema of R.W.Fassbinder and W.Schroeter), potential for use it in a fashion collection and advertising campaign. Keywords: camp aesthetic, fashion, cinema, R.W.Fassbinder, W.Schroeter, design.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses