Transformation of Media Company Customer Relations

In this work I try to look through the issue of changing media industry in Russia and highlight the trends that have evolved by this moment. One of the focuses is the history of Russian media that started its development in 1985 when the independent media companies were founded. The historical review finishes in 2019 when the internet ad budget overlapped the ad budget of TV. These 35 years witnessed progress that took several centuries in the times before. Step by step on the example Russian media agencies I examine the process of come, development and gone of companies in media market. The interconnections of the media, politics and economics are surveyed by the taking crises of the early 1990s, 1998, 2008 and 2014 as well as the usage the media as PR weapon are examined on the examples of president elections in 1996 and 2000. In this survey I deny the existence of preconditions of advent of independent medias in Russia. The thesis of independency is taken as independency from the state and other market players. Considering this Russia lacks one of the most important factors of the work of independent media – high incomes of most population who are capable to pay regularly for work of independent agency buying its media products. That is why the independency of media in Russia is a myth essential for existence of media as a social institute. Furthermore, we analyze the practices of media companies that proved their effectiveness in the modern turbulent world every day challenged by new technological advents. In the end we survey the issue of consumer expectations and customs of media consumptions of audience. We conducted the questionnaire among hardly accessible groups of young people (soldiers and bank auditors) and subscribers of Business FM to extract the features of media consumption of different youth groups.