A Series of Advertising Posters for Auto Club "Niva 4x4"

Student: Latyshev Artem

Educational Programme: Design (Master)

Final Grade: 9

Year of Graduation: 2020

The study is based on the posters which made with type and typography. How does the text affect the composition in the poster? What are the ways to use the text in the poster to convey information to the viewer? How can the language of the text, depending on its quantity, type, information, carry different new meanings and images in the poster? How exactly does the text convey the information in the poster? Can a poster consist of one word ? What is the effect of accident font on the text in the poster?

Full text (added May 2, 2020)

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