Nuka Eternal Stationery

The research focuses on visual communication, which is based on the mascots of brands from different industries. Isolated images of the mascots from brand logos are selected as primary research material. Each mascot is decomposed into elements, which are represented by separate isolated objects. This methodology allows us to identify and analyze all the attributes, as well as the character and image of the mascot. The research consists of several sections: an introduction, which describes the concept, three sections with brand mascots, attributes of mascots and conclusions. Mascots are grouped into categories: creativity, food and technology. Visual research is complemented by pages with interesting old photos depicting mascots. For some brand mascots, a deeper study of evolution is presented, as well as their presence on various media types. All attributes of the mascots are grouped by type: eyes, noses and mouths, hairstyles and objects. Attribute groups help us to collectively evaluate what objects and traits are used to create brand mascots and affect not only the character, but also perception of a person.