Business Management Strategies of Multinational Corporations Operating in Different Markets. Case of LVMH

In the era of globalization countries and multinational enterprises tend to be closely related. They do affect each other in several ways. Political, economic, and legal environment of the country influences the operations of the companies as well as the activity of the multinational enterprises makes countries restructure their economic systems to receive the most positive interaction effect. This work aims to examine the influence of the countries' policies on the operations of multinational enterprises as well as the influence of multinational enterprises’ activity on the country’s economic and political performance. The evaluation of such influence is the base for drawing up recommendations for countries on how to increase the effects from multinational enterprises' activity and recommendations for multinational enterprises on what opportunities and business modes should be used. This work examines the experience of the French conglomerate LVMH (Louis Vuitton Moët Hennessy) as a case study for the analysis and framing of algorithms for international business.