Liberalization of Electronic Commerce in the 21st Century: WTO as a Tool of Overcoming Difficulties

Electronic Commerce implies purchasing and selling of merchandise, items, or services over the internet. Exchange of cash, assets, and information is as well considered as e-commerce. These business exchanges are possible in four different ways: Business to Business (B2B), Customer to Business (C2B), Customer to Customer (C2C), Business to Customer (B2C). By 2020, worldwide retail electronic trade can reach up to $27 Trillion. Today electronic commerce is an integral part of society. Almost every person resort internet for the purpose of buying or selling products, goods or services. This work describes the main difficulties that e-commerce faces during spreading in all spheres. Especial attention would refer to the political and regulatory context through the prism of WTO. How does the WTO promote digital trade? Which tools can be used for developing countries to be integrated on equal terms? These critical issues and future plans will be observed in the research.