Mythologemes in XXI Century Multiplication: Russian and American Experiences

Myth, despite all its archaism, is still present in cultural discourse for a long time, organically embedded in the rational paradigm of the XXI century. Its stability and the ability of such a narrative form to coexist plastically with more modern narrative practices, such as animation, indicates that, despite many works on the topic of myth, the problem of this phenomenon is unlikely to be solved and finally closed due to the variability and plasticity of the above form. This work aims to examine, research and analyze modern American and Russian cartoons through the prism of myths in order to identify and describe certain mythologems and neomythologems present in the modern visual culture of mass consumption and understand their functionality, features and laws, generalize previous research and determine the differences between American and Russian experiences of integrating mythologems into the cartoon narrative. The relevance of the work lies in a new interpretative approach to animation and analysis of myth in the paradigm of modern culture. The presented analyses will include American and Russian full-length animated films of the XXI century as the subject of research. The fundamental problem of this work is the lack of knowledge of such a phenomenon as the use of neomyphs in modern animation.