Features of the Legal Regulation of Advertising and Sponsorship in Sports

The thesis examines the features of the legal regulation of advertising and sponsorship in sports. In particular, it studies not only the legislative framework, but also marketing research for a more complete understanding of the functioning of the sponsorship and advertising institution. For analysis, the thesis was put forward that sports law in Russia is faced with the problem of gaps in law, not only in the field of regulation of the above-mentioned institutions, but also in the whole industry. First of all, it is proposed to solve this issue at the doctrine level, and after its settlement, proceed to the formation of a regulatory framework. In addition, the work analyzes the experience of foreign countries, and also raises the question of the possibility of implementing a number of legal provisions in the national legal system. Particularly emphasized is the role of sport in the modern world and the need for legal regulation of all relations related to this area. The relevance of the issue considered in the thesis is due not only to the fact that it is essentially “problematic” and poorly regulated, which means it deserves special attention not only by theoreticians, but also by practitioners, but also that foreign experience would be very useful for national law in the field of sports law.