Popularization of the Psychological Assistance Topic in a Digital Media Environment (on the Example of the "Klyuch" Educational Project Development)

Practical psychology and psychological counseling in Russia has been actively developing for the past 20 years. Psychological counseling is an important tool for personal development and an opportunity to improve the quality of life. Especially relevant is the opportunity to get help online. Unfortunately, many people still do not see the value of psychology for themselves, which is why we consider it important to create a project that could interest people in psychology. The work is devoted to practical aspects of developing a platform for psychological education and service for online consultations with psychologists. The work explores the causes of stigmatization of psychology, especially the popularization of psychology and psychological assistance in a digital media environment, and analyzes existing projects on the market. The project we have developed is offered as an instrument for acquainting with psychology in an entertaining format, in which the scientific credibility of the facts is combined with an interactive form of presentation of material available to people without a psychological education. The master's work consists of a theoretical note and the developed concept of the educational platform “Key”.