Practices of Transmedia Storytelling Media Consumption

The aim of this research is the user's construction of the transmedia fictional world through the practices of media consumption, which are the result of migration between different media platforms. The specific of transmedia storytelling is the possibility to include into the same artistic space the expressive means of literature, theatre, music, cinematography, newspapers, magazines, as well as modern digital technologies (videogames, social networks, augmented and virtual reality, etc.). All these media formats can become part of a transmedia project, and their features influence the way stories are told, the interaction of their elements, and the structure of the story. The study shows the historical changes in the practices of constructing and perceiving the fictional world due to the emergence of new media formats in the 20th and 21st centuries. There is the methodological approach to the transmedia storytelling analysis which has been focused on the reception of stories in the wide context of the fictional world space and the increasing role of both active audience and actors of artificial origin controlled by a computer.