Branding of the Hip-Hop Dance Festival in Nature

Dance can certainly be considered one of the very first types of arts, as well as mass entertainment, which are popular in our time, the era of gadgets, the craze for computers and other equipment. Dance festivals are a great opportunity for dancers to meet and socialize, as well as showcase themselves. People need days when they just need to have a good time. Dance develops along with music, new directions and festivals appear, where musicians perform the most fiery and rhythmic melodies. Such events have constantly occupied the main place in the leisure organization system, characteristic of many of the time eras. Today we are witnessing a qualitatively new stage in the development of culture and leisure. Festivals are held both indoors and in a modern format in the open air: in parks, squares, fields or near places of interest. The aim of the study is to analyze the graphic design decisions of modern dance festivals. Typically, a festival is a series of concerts that are imbued with a general artistic idea, localized to musical trends, borrowing stylistic decisions from there, the calendar period and venue are also important to fully shape the design. Due to the fact that the dance is directly related to music, and festivals do not specialize only in dancing, I decided to divide the chapters on musical genres and events, which are more devoted to one of the directions. I have chosen the largest festivities of our time.