Cultural Peculiarities of American and Chinese Corporate Culture Communication Models

Numerous studies in the sphere of corporate communication reveal ample research in corporate culture models. Nevertheless, the majority of these studies do not integrate national cultural peculiarities into the corporate cultures of organizations. The paper aims at analyzing the peculiarities of American and Chinese cultures reflected in corporate communication and cultures within organizations. Hofstede’s cultural framework and GLOBE dimensions are used to identify cultural traits that differ in American and Chinese cultures. The dimensions’ analysis is further combined with parameters from three corporate culture models (Schein’s model, Deal and Kennedy’s model and 7s model) and corporate communication elements. Cultural peculiarities and corporate culture parameters constitute a corporate matrix used further for the case study analysis of two e-commerce companies, Amazon and Alibaba. As the corporate matrix includes both national peculiarities and corporate culture parameters, the comparative analysis of two companies establishes a connection between national peculiarities and corporate cultures as well as demonstrates the influence of these cultural traits on corporate communication. Based on the results of the research, cultural peculiarities directly shape the way organizations establish corporate cultures and corporate communication. The findings of the paper could further be used both in the academic and business spheres. In particular, the corporate matrix could assist in a more profound analysis of corporate cultures, which leads to performance improvement.