Development of a Youtube Channel about Fashion: Producer Aspect

The final qualifying work of the creative format is dedicated to the development of a fashion YouTube channel in terms of the producer aspect. In the theoretical part of the work, concepts that are necessary for creating a creative product are considered. The author of the work represents the concept of a media brand and the basic steps of its creation. The work defines the profession of a producer of audio-visual content, as well as formulates the main functions of the producer. The concept of the format of audio-visual content is analyzed in detail and a set of the most significant, universal elements that should be developed as part of its creation is displayed. In a project note, the author presents the YouTube concept of the "Purse-suit of Happines" fashion channel. Provides a detailed analysis of the target audience, the competitive field, gives recommendations on the production of the project. As a result of this work, the author presents the "Purse-Suit of Happiness" fashion channel’s YouTube media brand and three original formats "Clothes-Minded", "Hanger Management" and "Fashion Tie_rant».