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  • Community Management in Оnline Вusiness Education: Formation of a Loyal Сommunity as a Tool for Solving Company Tasks (Case Study of Educational Platform "Business Class")

Community Management in Оnline Вusiness Education: Formation of a Loyal Сommunity as a Tool for Solving Company Tasks (Case Study of Educational Platform "Business Class")

Student: Panteleeva Arina

Supervisor: Tatiana Magera

Faculty: Faculty of Creative Industries

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2020

The present study is devoted to identifying the components of an effective community management strategy for online business education platforms using the case study of educational platform “Business Class”. This strategy would help the company to solve strategically important business tasks. The hypothesis of this study is the assumption that the strategy of forming a client virtual community using community management technologies can contribute to solving business objectives that online education platforms set for themselves. The anticipated results of this study include, firstly, conclusions about why companies, providing educational services on the Internet, need to create an online community and which community format is most relevant in the online business education context to solve the organization tasks. Secondly, it is a compiled strategy of using of community management tools in online business education on the example of educational platform “Business Class”. In the first chapter of this work, the author analysis the theoretical aspects of community management in online business education. The second chapter is devoted to the development of a community management strategy for online business education using the case study of educational platform “Business Class”.

Full text (added May 12, 2020)

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