Analysis of the Export Strategy Used by a Russian Music Company: Case of Little Big

Student: Porvina Polina

Supervisor: Olga Dovbysh

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2020

The present study aims to analyse the music export strategies in Russia on the case of Little Big band. This theme is poorly studied in the Russian industry and academic field. The majority of the existing works are written by international researches and focus mostly on the cultural element of the process rather than business models. This work covers the main approaches to music export process, local industries successful practices (South Korea and Sweden) and the current export practices of the Russian music industry. The qualitative method of case study was chosen do study the case of Little Big band as one of the most successful export projects. Moreover, the in-depth expert interview was conducted to describe the transformation of the export process and the main issues of it and put the studied case in the broader context.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses