Contemporary American Rap Culture: Poetics, Narrative Structures, Mediatization Strategies

The relevance of this study is explained by many factors that dictate the XXI century - the beginning of the third millennium. The relationship between society and art as a representation of global ideas, and the emergence of new aspects of depictions of social and political ideas within the media space. For a more thorough examination of the methods of representation of political ideas which are used in the XXI century in the media sphere, it is necessary to analyze what is political communication and ways of social interactions in general. 
The audio and visual industry (music video, movie and etc.,) is one of the forms of propaganda, both political and religious, and even more global: it can affect a person’s perception of religious concepts, form a scale of priorities, a system of values ​​and, in the aggregate, the entire worldview system. Since the vast majority of the world's population is committed to one religion or another, one community or another, one political view or another, it is not surprising that social and political themes are present in media in various spheres and can be illustrated in myriads of ways. As art aims to reveal the most realistic and actual events — the correspondents receive a realistic picture in various ways. But the main point is the concept which can be hidden in symbols, gestures, colors, signs, words, motion-videos which are accompanied by music. The problem of coding and decoding is becoming very common in the frames of media coverage.