The Transgressive and The Normative in Streaming Services Series (By the example of The End Of The F***ing World, Netflix, 2017)

The theme of the research represents the analysis of the serials, being directed and produced by modern streaming services; this analysis is framed and subjected by the transgression tradition phenomenon and its compilation with a normative sphere, originally based on appropriate philosophy terms. Primarily, the research key objective is to describe a mental experiment being provided by modern SVOD-platforms to their users. To concreate the hypothesis the empirical base was narrowed down from extensive media content to mainly one serial called « The End Of The F***ing World», presented by Netflix in 2017. The stages of the research include investigation on functionality principles of Netflix as a representational streaming service, collecting and generalization cases of the transgressive being introduced into art (primarily cinematography starting of the order of 1960, as a preceding media form), the analysis of the way it is being represented, correlation with the normative sphere specificity, as well as authors intentions and reasons. Further, it is a separation of chosen serial, selection certain episodes and analogizing characters ethos considering philosophical conceptual frameworks. The methodology of the research includes induction and deduction methods, content and intent analysis’s, as well as conceptional and comparative ones. The research shows us the way transgressive tradition approaches released in popular streaming service serial and how it compilates with the normative sphere – mostly as a philosophical term and a degree of viewers' consciousness additionally. Key words: streaming services, transgressive art, Netflix, normative sphere, serial episodes.