Features of Radio Brands Promotion on the Markets of Russia and Ukraine

Student: Starovoitova Maryna

Educational Programme: Media Management (Master)

Year of Graduation: 2020

With constant competition in the media space, the media are forced to use new ways to influence and communicate with audiences to increase loyalty and trust in information. In this regard, the formation and promotion of the ideology of the company - the media brand, is one of the advanced ways that promotes separation from competitors and concentration on its target audience.

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