Features of the Marketing Mix of small art Spaces (on the Example of «Museum of Russian Lubok and Naive Art»)

Student: Bagina Maria

Supervisor: Anna Skorobogatova

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2020

In this study, we will consider the features of the marketing complex of a small art space using the example of the «Museum of Russian Lubok and Naive Art». The problems that the museum faces regularly due to the limited budget, incompetence of employees and the lack of a development plan will be raised. The author will consider various methods similar to those helping other museums to attract new audiences, create a unique image and develop knowledge about the exhibitions. The study is based on a deep qualitative interview with experts and representatives of the museum. In the final part of the research, the author will present the museum development plan for the coming months.

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