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Transformation and Development of Television Projects Using Transmedia Technologies (Comparative Analyses of the Seasons of the Projects of the Holding of CTC Media)

Student: Daiana Shliupkina

Supervisor: Tatiana Tikhomirova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2020

Theme: "Transformation and development of television projects using transmedia technologies (comparative analysis of the seasons of the projects of the CTC Media holding)." The volume of thesis 72 pages. When writing a diploma, 85 sources were used. Key words: transmedia projects, television, storytelling, projects, analysis. The object of the study when writing the work was the STS projects that use transmedia technologies. The subject of research is the transformation and development of these projects. The thesis includes an introduction, four chapters, one conclusion on the written chapters, one appendix. The introduction reveals the relevance of research in the chosen direction, poses the problem, goal and objectives of the study, defines the object, subject of scientific research, formulates a hypothesis, sets the goal and objectives, indicates the methodological basis of the study, its theoretical, practical significance. The first chapter proposes a theoretical justification for the topic, discloses the concept of a trans-media project. In the second chapter, the essence and role of transmedia technologies in media and communications is carried out. The chapter includes the definition of the term transmedia storytelling and the role of transmedia technologies in digital communication. The conclusion is devoted to the main conclusions in all chapters.

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